Home › Forums › Any Other Products › Outsourcing Google Ads campaigns?
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bosbaox
April 30, 2026 at 6:03 pmPost count: 0I run a small digital marketing agency, and frankly, the profits from managing contextual advertising are dwindling when I do everything myself. I’m considering partnering with a Google Ads agency to handle campaign execution while I focus on client relations and strategy.
Most of my clients are in niche services—roofing, HVAC, plumbing, med spas, and the like. Most are located in the US, but I also have a few in Australia, so I need to account for the time difference.
The main issues I need to address are:
– Setting up and ongoing management of Google Ads campaigns
– Mainly search and local campaigns, with some Performance Max.
– Regular reporting, which I can customize to match my branding and send to clients.
— Someone who truly understands the local service industry, not just e-commerce.
Have any of you worked with an Indian PPC agency that specializes in white-label services? Here are a few things I’m trying to figure out:
How do you manage your client communications? Do they interact directly with your clients, or is everything done entirely behind the scenes?
In local niches like roofing, how well does the quality of your work meet local requirements, or do you spend a lot of time fixing errors?
Approximate cost: How much do you actually pay for each managed account?
Which agencies would you recommend, and which ones should I avoid?
I’m not looking for freelancers from Upwork, but rather a real agency with some accountability.
Luella
May 1, 2026 at 9:21 pmPost count: 0In terms of communication, it’s best to build the model directly through you. When a contractor communicates directly with a client, there are almost always discrepancies, a different tone, unnecessary promises, and confusion in positioning.
I left everything “behind the scenes.” They handle the setup, optimization, and technical aspects, and I translate this into clear reports and client communication.
Aila Noble
May 2, 2026 at 3:50 pmPost count: 0This is a fairly typical stage when an agency hits a margin ceiling if the owner continues to manage all campaigns themselves. Delegating execution under a white label is a logical step, and you can start not with traditional agencies, but with this marketplace which brings together specialists and teams with varying levels of expertise. Everything can be filtered specifically for your needs. The advantage is that you can test the work on one or two accounts before outsourcing.
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